As you are designing your business look and feel, there are a few basic principles that can make your company's design successful and professional looking, regardless of if you are putting it on a custom label or on a big brochure.
Keep it simple
One of the most important aspects of design is keeping things simple. Too often people think that you need shading, bevels, and other extra elements to make a design pop. However, those elements are no longer considered fresh. Instead, they date your designs and make you look unsophisticated. Pull the extraneous elements out and flatten your logo and supporting designs so that they stand out on simple, clean backgrounds.
Design for multiple sizes
Your logo and design assets won't just be seen on large billboards. They will be seen on fliers, papers, and labels. Make your design simple enough that it can scale to every size without looking cramped or cluttered. Today, one of the most visible locations of your designs will be on small thumbnail images on social media sites. As a result, you need to simplify and clean up your designs. Get rid of extra lines and other elements that will look distracting when they are on a thumbnail. As you work on your design collateral, scale it down and up so that you can get a feel for how it appears and looks at every size you will need it.
Design for print
While digital arenas are where your designs are more likely to be seen, you need to have your design ready for print too. Make sure that your colors have a Pantone number assigned to them so that you can have them accurately rendered when you get them printed on a press. Additionally, give the print shop a higher resolution graphic than you think you would need. Because of the detail that many commercial printers have in their machines, an image at 300 dpi is not considered overkill even on a small print job. If you have the resources, consider putting your graphics into a vector format instead of bitmap. This will allow it to scale without introducing pixelization. As a result, you can print great custom labels, brochures, fliers, and other print media.
As you design with these three principles in mind, your brand will look more professional and modern and will better represent your company with a modern audience. When you have finished with your design, contact a a professional printing company, like a business that specializes in custom label printing in BC, to print labels for your products with your newly designed logo.