If you have created a product and are starting to ship it out to your customers, your focus might be getting all your deliveries out in the quickest, cheapest way possible. If you want to ramp up your business, however, it's important that you consider the way you package your item, instructions, and other materials. Your packaging can enhance the customer experience and make them more likely to order from you again. The following issues are something to think about when you package your product:
Once you're ready to put the product into a box, you might become distracted by the big sheets of paper you're using for care instructions or other information. If your products are small, like jewelry, these enormous pieces of paper could make packaging more of a challenge. To make your customers get appropriate information in a neater and more compact package, you may want to explore the option of miniature folding through a printing shop. Having miniature pages to insert into your package will help the entire package look better. This process is especially helpful if you've got a lot of pages you want to send along with the product.
You may already realize that if you're sending out certain kinds of products, they'll need some protection. Bubble wrap, tissue paper, and other materials may be necessary to secure products during shipping. But how do you know which materials are best for your products?
A simple way to figure out what kind of protection is best is to ship a few products to yourself or a friend using different materials. For instance, if you're sending out ceramic mugs, use bubble wrap to send one and corrugated cardboard and packing peanuts for another mug to see which seems to work best. You'll also want to consider talking with others in the industry about what they use.
You might be so focused on cost and protection that it's easy to forget about creating a beautiful experience for your customer. When they open your package, they should see that you've put some effort into packaging; the beauty that you infuse into the delivery can set your company apart from others.
Color is an easy way to add beauty to your packaging. For instance, use colored tissue paper instead of white. Add color labels to the box or use custom-colored boxes for every product you deliver.
With these ideas, you should be able to create a better experience for those who buy your products. Contact a company like Flottman Company for more information and assistance.