That 2-inch by 3-inch billboard that you have in your pocket is still a vital part of getting your small business noticed. In spite of the investment that companies make in digital advertising, handing business cards out continues to be a good way to grow your network. With new printing technologies available, it's time to think outside of the rectangular box to see how you can use business cards more effectively to promote your brand.
Be Remembered by Your Business Card
Make an impression with your business card and it will get tacked up on a wall or placed on the desk for safekeeping. A stack of plain, standard business cards collected from various vendors may eventually be placed in the recycle bin. When your card stands out, your business will be remembered when a customer needs your products or services.
You're no longer limited to the standard rectangular paper card. Work with a printing services company to come up with variations that set your card, and your business, apart in the mind of the customer.
- Shape: You can have your business card be nearly any shape you can imagine. A card shaped like a moving van would fit a commercial moving company. An interior designer could have a card that looks like a paintbrush. Think of shapes that are symbolic for your small business.
- Size: Play with cards larger and smaller than 2-inches by 3-inches. Folding business cards are an option. A tri-fold card that looks like a high-rise office building when unfolded works for a property management company. An infant clothing business could have small cards that look like tiny baby shoes.
- Materials: You now have a variety of materials from which to choose. Stiff fabric cards for a wedding dress designer are an option. A metal business card is a unique design for auto body repair chain.
High-Tech Printing Gives You More Design Options
Quick response (QR) codes on a business card allow people to quickly access information on your website, how-to videos, and any other helpful information that will keep your company visible to consumers.
Conductive ink is one of the latest printing technologies to appear on a business card. The ink acts as a storage device for your information. When tapped on a smartphone or tablet, the information gets transmitted to the mobile device.
Don't miss out on the many ways you can design business cards that give your company visibility. They should continue to be part of your marketing strategy. Talk to a printing service to get started.